Alura Residences · Gurugram

Privacy Policy

Last updated: 9 July 2026

This Privacy Policy explains how Pioneer Urban Land and Infrastructure Ltd. (“Promoter”, “we”, “us” or “our”) collects, uses, stores, discloses and protects personal data submitted through the ALURA website, enquiry forms, call-back requests, WhatsApp interactions, email communication, site-visit requests and related digital channels.

Personal data we collect

We may collect your name, surname, email address, mobile number, company name/designation where voluntarily provided, contact preference, city/location, enquiry details, correspondence records, website usage information, device information, browser information, IP address, cookies and similar online identifiers, and any other information voluntarily provided by you.

Purpose of processing

We process personal data for responding to enquiries, arranging call-backs or site visits, sharing project information, sending updates requested by you, maintaining enquiry records, improving website functionality, complying with applicable law, preventing misuse/fraud, managing customer relationship systems and enforcing our legal rights.

Communication consent

Where you provide consent, we may contact you through phone calls, SMS, email, WhatsApp, RCS or other communication channels regarding ALURA and related information. You may withdraw consent at any time by writing to [privacy/grievance email to be provided]. Withdrawal of consent shall not affect processing already undertaken prior to such withdrawal or processing required under applicable law.

Disclosure

We may share personal data with our authorised employees, group entities, service providers, website/CRM vendors, call-centre vendors, analytics providers, legal advisors, auditors, government/statutory authorities and authorised RERA-registered channel partners, strictly for the purposes stated in this Policy or as required by law. We require service providers processing personal data on our behalf to process such data only under a valid contract and with appropriate safeguards.

Security and retention

We use reasonable technical and organisational safeguards to protect personal data from unauthorised access, misuse, loss, alteration or disclosure. Personal data shall be retained only for as long as required for the purpose for which it was collected, for legal/compliance purposes, for resolving disputes, or as required under applicable law.

Your rights

Subject to applicable law, you may request access to a summary of your personal data, correction, completion, updating, erasure, withdrawal of consent, grievance redressal and nomination. Requests may be sent to [privacy contact email / contact person to be provided]. We may require reasonable verification before acting on such requests.

Cookies and tracking

Our website may use cookies, pixels, analytics or similar technologies to understand website usage, improve performance, measure campaigns and serve relevant communications. You may manage cookies through your browser settings. Certain website features may not function properly if cookies are disabled. Please also see our Cookie Policy.

Children

This website is not intended for children. We do not knowingly collect personal data of children. If any such data is inadvertently submitted, please contact us for appropriate deletion, subject to applicable law.

Updates

We may update this Privacy Policy from time to time. The updated version will be posted on this website with the effective date.

Contact

For privacy queries, consent withdrawal or grievance redressal, please write to [email to be provided], [address to be provided], [phone to be provided].